"Let's make it longer…"



How it started

In early 2010, Richard, like anyone else struggling with the chilly London winters, filled up his traditionally square hot water bottle to relieve himself of the goosebumps that seemed as if they ran all the way down to his core.  Annoyed with constantly having to keep moving his bottle around his body to cater to his parts not covered by the warmth, he thought to himself: "Why in the world do they not make these things longer?"


Long Story Short

Richard then went off to do just that.  This eureka moment of his set off the long journey, that would eventually lead up to so much more than the mere realisation of a longer version of the age-old hot water bottle.


The Checklist.

Long but efficient.

How long could it possibly be? In the design process, we figured out we could stick to the same volume of water as a traditional bottle if we made the YUYU 81cm.

High Quality.

In our effort to be an eco-friendly and sustainably aware brand, we found the best rubber in the world in Sri Lanka. The YUYU is made from biodegradable, Grade A rubber.


We believe the things held so close to your body should be beautiful which is why we made the YUYU with the finest fabrics.


We designed the YUYU with a strap that allows you to wear the bottle hands-free around the body so you can take the warmth with you.


What happened next? We launched in one of the world's most renowned department stores; Harrods, London.

It reached this prestigious department store's list of 20 best-selling products only 14 weeks into its launch.  Since then, YUYU has grown from a company being run from a living room in Wimbledon, where friends and family handpacked each and every YUYU Bottle themselves, to becoming the provider of an internationally loved article and symbol of warmth.

Our mission moving forward

"Since 2012, we have worked our socks off to change the way people feel about comfort. We strongly believe that the things you hold close to your body should be beautiful. That’s why we continue to geek out on our original invention, sourcing the finest of fabrics from all over the world and the most ecological materials available, to produce a product that truly deserves to be by your side. We call it, the YUYU Bottle."

Richard Yu, Founder & CEO