The revolutionary long hot water bottle brand, the YUYU Bottle, has signed England Women’s Rugby star, Marlie Packer, as an official brand ambassador.
Back row forward Packer won the 2014 Rugby World Cup with England, has won a total of 5 Grand Slam titles with the Red Roses and has now played 80 caps for her country after her spectacular 3 try, player of the match performance against Scotland in the first game of Tiktok-sponsored 2022, Six Nations competition.
The partnership will see Packer support the brand’s sales strategy by acting as an official YUYU Bottle brand ambassador. Her first work for YUYU will see her produce unique video content to support the brand’s #CarryTheClimate message alongside several of her England Red Roses team mates inc. England Captain Sarah Hunter, Sarah Bern, Vicky Fleetwood & Natasha 'Mo' Hunt.
In 2021 YUYU supplied Team GB Olympic athletes with branded YUYU Bottles to take to the Tokyo Olympics and signed a licensing deal with England Rugby.
“I’m really looking forward to working with YUYU Bottle. It is a product that I truly believe in and really helps me with my recovery.” said Packer about her new partnership.
Richard Yu, CEO of YUYU Bottle commented, "The beautiful game of Rugby is about teamwork. About binding together, trusting that somebody has your back, and ensuring that you put all of your energy into your team. It is a huge privilege to be part of this pack and support the legend that is Marlie Packer."
Packer is signed to sports marketing agency, AMG. Their founder & CEO, Mark Middlemas, said, “As one of the country’s top female rugby players & mum Marlie is a fantastic role model. The deal gives her the opportunity to partner with a fast-growing wellbeing brand, grow her profile & create some fun video content along the way. Well done to Richard at YUYU for realising the opportunity & for continuing to support women’s rugby & women athletes in this way.”
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England Rugby branded YUYU Bottles retail at £50.
31st March 2022