YUYU Bottle, the eco-friendly, therapeutic hot and cold water bottle becomes an official licensee for Team GB ahead of the Tokyo Summer Olympics. YUYU is proud to unveil a series of limited edition Team GB themed ICE Recovery covers.
The YUYU Bottle is the world’s first full- length hot and cold water bottle which has modernised the traditional hot water bottle market over the last ten-plus years. Viewers of the 2020 Tokyo Summer Olympics may just catch a glimpse of YUYU’s long Team GB branded bottles during this year’s games.
The innovative strap design allows top athletes to wear the YUYU in many ways (wrap it, hug it, sling it) and go hands-free all at the same time to help keep their bodies at optimal body temperature and target any pain through heat and ice therapy.
YUYU Bottle hopes this British invention, made from eco-friendly biodegradable natural rubber and responsibly sourced from Sri Lanka, will help athletes carry their climate with them, and will also aid sports recovery by using hot and cold ice water therapy to keep muscles in peak condition.
Founder and CEO of YUYU Bottle, Richard Yu said:
“YUYU translates as hot water in Japanese and that is what most people will think our product is all about, but we wanted to be part of a solution to keep athletes cool and our multi-climate bottles can do both.”
“As well as the therapeutic and recovery qualities of the product we also hope the YUYU will be a lucky medallion for our athletes and that they can turn humble water into gold.”
By Paul Briggs
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About YUYU Bottle
Official licensed Team GB water bottles are now available to buy at www.yuyubottle.com
For more information, please contact YUYU direct or YUYU’s sports agency, Mark Middlemas (CEO) at Athlete Marketing Agency.